Chambord is known all over the world as a fun, flirtatious addition to any stylish woman's cocktail repertoires, which made it essential to the brand to connect with the stylish special events market and influential personalities in the bridal space. Through careful planning, creative promotion, and a few "surprise and delight" moments, the Chambord House did just that. When was the best time for the Chambord House to truly make its mark? The answer was easy: during New York Bridal Fashion Week. So, with just eight weeks to bring this activation to life, Olio Event Group curated a four-day pop-up activation in conjunction with Bridal Fashion Week with everything the bridal industry knows and loves: exclusive parties, bridal presentations, pop-ups, and that's just the beginning. Scroll on for more!
What's New York Bridal Fashion Week without a couple bridal shows? Exclusive presentations by Chantal Romano and Rivini by Rita Vinieris were hosted at the Chambord House, where hundreds of the industry's finest attended.
Each night, the Chambord House held parties that couldn't be topped. From influencers to bridal boutique owners and everyone in between, the who's who of the industry gathered to mix and mingle. On Saturday evening, The White Dress Society entertained their members with cocktails, sweet treats, and music, and we polished off the week with a pre-party to The Knot Gala on Monday evening, hosted by the one and only Colin Cowie. It's safe to say these exclusive evenings were a highlight of the week.
When you think out-of-this-world invitation suites in the wedding industry, there's one person that comes to mind: Ceci Johnson, Founder and Creative Director of Ceci New York. So, who better than her to stop by and teach a private class on watercoloring? This made for a perfect de-stress in the midst of the Bridal Fashion Week madness.
And in the spirit of de-stressing, we tapped the ladies of Shakti Power Yoga to lead yoga each morning. Accompanied by light bites, this was the perfect way to start a hectic day of New York Bridal Fashion Week shows.
On top of the activations throughout the week, the house was open to Bridal Fashion Week goers to stop by, recharge (not just themselves, but their phones, too!), get their makeup touched up by the Blushington ladies, and snap a few Instagrammable moments before heading out to their next show.
The Chambord team plans to continue to make its mark at future New York Bridal Fashion Weeks in 2019 and beyond. Stay tuned to see what we dream up!